Online Selling Launch Checklist for New Sellers
A practical checklist for launching your first online store across WhatsApp, Instagram, storefront pages, payments, shipping, and customer support.
Prepare your product catalog
Before announcing your store, prepare clear product names, prices, photos, stock count, variants, delivery charges, and return rules. Customers should not have to ask basic questions for every product.
Use consistent photo backgrounds, simple captions, and accurate descriptions. A small but complete catalog is better than a large confusing catalog.
Set up order and payment flow
Decide how customers will order: Instagram DM, WhatsApp, storefront checkout, or a manual order form. Then decide how you will collect payment: UPI, Razorpay payment links, COD, or bank transfer.
Every order should have customer name, phone, address, item, quantity, total amount, payment status, packing status, and shipping status.
Plan your first week of selling
Create a simple launch calendar: teaser post, product reveal, story highlights, customer FAQ, limited offer, packing update, and customer feedback post.
After launch, review what customers asked most often. Those questions tell you what to improve in your product page, captions, pricing, and delivery communication.